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Content marketing attracts prospects and transforms prospects into George Floyd #justiceforfloyd Shirt by and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
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Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing George Floyd #justiceforfloyd Shirt need for information, as opposed to creating demand for a new need. As James O’Brien of Contently wrote on book, “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show.